When designing your dream kitchen, choosing between a factory direct modular kitchen and a premium showroom brand can be a tough decision. Designing your dream kitchen? While established brands like Godrej Modular Kitchen offer premium solutions, smart homeowners are increasingly choosing factory-direct options for unmatched value. At Tiyara, we deliver luxury modular kitchens in Delhi NCR with identical premium materials—minus showroom markups. While well-known brands offer stylish designs, they often come with higher costs due to showroom overheads, dealer margins, and brand premiums. On the other hand, Tiyara’s Factory Direct Modular Kitchen in Delhi NCR delivers the same premium quality—without the extra markup.
In this comparison, we’ll explore why opting for a factory direct modular kitchen can give you superior craftsmanship, customization, and cost efficiency—without compromising on luxury.
• BWR-grade plywood
• German hardware (Blum/Hafele)
• Scratch-resistant laminates
✖ Showroom overheads (30-50% cost savings)
✖ Dealer commissions
✖ Brand premium markups
Example: A 10×10 kitchen with equivalent specs costs ₹2.8L* with us vs ₹3.5L+ at showrooms.
• Multi-level approvals
• Showroom coordination delays
✔ Direct manufacturer communication
✔ 15-20% faster project completion
✔ Real-time customization changes
• Limited catalog designs
• Upgrade fees for modifications
✨ Fully bespoke layouts
✨ Hardware/finish flexibility
✨ Personalized storage solutions
• Luxury showrooms (high rent & maintenance costs)
• Dealer commissions (middlemen adding markup)
• Brand advertising (increased product pricing)
While these brands offer excellent designs, much of what you pay goes towards their operational expenses rather than the actual product.
A customer installing a 100 sq.ft U-shaped kitchen with other popular brands may spend ₹2.5 to ₹4.5 lakh. At Tiyara, the same kitchen—with BWR ply and branded fittings—can be installed for under ₹1.2–1.5 lakh.
Many popular modular kitchen providers, especially at entry and mid-tier levels, offer a mix of materials such as particle board or MDF to keep costs down. While these materials can be suitable for dry or low-usage areas, they may not perform as well over time in high-humidity or high-use Indian kitchens.
At Tiyara Livings, we believe a kitchen should last for years without compromise. That’s why we start every design with BWR (Boiling Water Resistant) plywood as the base material—strong, durable, and built to withstand Delhi NCR’s climate. We complement this with your choice of high-quality laminates, acrylics, or even PU finishes. Hardware options from brands like Häfele, Hettich, and Blum ensure smooth operation and long-term reliability.
We build kitchens that are not just stylish, but built for real homes—resistant to moisture, termites, and daily wear. Our factory-direct model helps us offer this quality at extremely competitive prices.
• BWR-grade plywood
• Anti-scratch laminates
• Soft-close hinges (with top notch quality brands)
• Sturdy stainless steel handles
At Tiyara, we use the same high-quality materials for your modular kitchens
✅ 100% BWR Plywood – Termite & moisture resistant
✅ Scratch-proof laminates – Durable & stylish finishes
✅ German Hardware – Smooth, long-lasting functionality
✅ Customizable Designs – Tailored to your space
• Longer lead times (due to dealer coordination)
• Multiple touchpoints (delays in communication)
✔ Direct communication with the manufacturing team
✔ Faster production & installation (no third-party delays)
✔ Seamless customization (adjustments made in real-time)
• Standardized catalog designs
• Extra charges for modifications
✔ Premium quality materials
✔ Luxury finishes without luxury pricing
✔ Direct-from-factory efficiency
✔ Complete customization freedom
Then a factory direct modular kitchen is the smarter investment.
✅ Identical materials
✅ ₹50K-₹1.5L cost savings
✅ Direct designer access
✅ Long Term warranty
🔹 Same premium quality, better price
🔹 No middlemen = No hidden costs
🔹 Faster execution & direct control
🔹 True customization tailored for you
If you want a high-end modular kitchen without overpaying for branding, Tiyara’s factory direct approach is the ideal solution.
Looking to learn more interesting facts. Here are few links which guide you why buying a factory direct modular kitchen vs Showrooms brands is beneficial.
